Melbourne Fashion Week is bringing the runway to Victoria Harbour with the help of the RMIT School of Fashion and Textiles and The Exchange at Knowledge Market. Showcasing garments and designs inspired by the unique landscape of Victoria Harbour, third year fashion students were challenged to channel their inner ‘flâneur’ to create innovative and dynamic designs.
We sat down with Natasha Sutila, Research Media and Events Officer for The Exchange at Knowledge Market. As an artist, curator and arts administrator herself, Natasha is excited to see this vibrant community event unfold, as Urban Flâneur: Fashion Reimagines the City is showcased for Melbourne Fashion Week.
Tell us a little bit about how this event was conceptualised and brought to life?
The Exchange at Knowledge Market hosted the initial event this past May to showcase student designs. It was an intimate gathering where students were encouraged to present their work to family and friends. The small runway presentation summoned a massive turn out with high profile industry professionals coming along to see up and coming designers showcase their work.
We loved the way students were able to translate elements of the environment into their garments so the show’s curators, Dr Tarryn Handcock, Dr Tassia Joannides and myself, decided to pitch the event to Melbourne Fashion Week. The team loved the idea so much that they made it part of the curated program of events and have really embraced the concept of urban memory and imagination.
How will this event differ from the initial event?
Rather than presenting every piece of design, Tarryn and Tassia have curated a collection of the cohort’s most dynamic and inspired work. Instead of a runway, they have decided to embrace a more interactive presentation method where models in garments will walk and pose throughout the space at Knowledge Market as part of a ‘salon’, giving visitors the opportunity to closely view the apparel. We’ve taken the opportunity to extend our exhibition space and display the creations in a local window shopfront along with development work including fashion illustrations, video work and photographs. We hope this will give visitors an insight into the design process and how elements of the Victoria Harbour landscape were translated into wearable garments.
How were the collection pieces selected?
Curators Dr Tarryn Handcock and Dr Tassia Joannides wanted to showcase a selection of high-quality pieces that conceptually frame the Victoria Harbour precinct in an interesting way.
This is a great opportunity for these emerging designers to showcase their work to the Melbourne Fashion Week audience. It’s exciting because it’s not just the RMIT community or their friends and family coming along, it’s also people from Victoria Harbour, Melbourne and the fashion industry at large.
Being part of Melbourne Fashion Week is a big thing for any designer and I’m glad that we’ve been able to facilitate this opportunity for designers so early in their career.
Urban Flâneur: Fashion Reimagines the City is a FREE event on Tuesday 4 September from 5 - 8pm at The Exchange at Knowledge Market in Victoria Harbour. The exhibition runs from 5 - 17 September 2018. .
The Exchange at Knowledge Market is an exciting research collaboration between Lendlease and RMIT University. It’s a creative hub for sharing ideas and exploring community living through a series of public workshops, exhibitions, forums and events.
Check out Eventbrite
for more details about Urban Flâneur: Fashion Reimagines the City